Cookie Policy
How FactWise uses cookies, and how you can accept, reject, or delete them at any time.
Your cookie choices
Update what you allow, or delete the analytics & marketing cookies we've set and start fresh.
What are cookies?
Cookies are small text files that a website places on your device when you visit. They are widely used to make websites work, to remember your preferences, and to provide information to the site's owners. Similar technologies such as pixels, local storage, and tags work in much the same way, and we refer to all of them as "cookies" in this policy.
How we use cookies
At FactWise, accessible from www.factwise.io, we use cookies to keep the site running, to understand how it is used so we can improve it, and to measure the performance of our marketing. Non-essential cookies are only set after you give consent through our cookie banner.
Types of cookies we use
Strictly necessary
Always activeRequired for the website to work — page navigation, security, and remembering your cookie choice. These cannot be switched off.
Examples: fw-cookie-consent (your consent choice)
Analytics
OptionalHelp us understand how visitors use the site so we can improve it. The data is aggregated and not used to identify you.
Examples: _ga, _ga_*, _gid (Google Analytics 4)
Marketing
OptionalUsed to measure the effectiveness of our campaigns and to show relevant content. Set only with your consent.
Examples: _gcl_au (Google Ads), conversion tags via Google Tag Manager
Third-party cookies
Some cookies are set by third parties we use to operate and analyze the site. We rely on Google Analytics 4, Google Tag Manager, and Google Ads. These services are governed by Google's own policies, and we run them under Google Consent Mode, meaning analytics and advertising storage stay disabled until you opt in.
You can read more in Google's cookie documentation and our own Privacy Policy.
Managing and deleting cookies
You are in control of your cookies. You can:
- Use the button above to accept all, reject non-essential, or pick individual categories.
- Use the button to withdraw consent and remove the analytics & marketing cookies we've set.
- Clear or block cookies through your browser settings. Most browsers let you delete existing cookies and refuse new ones; doing so may affect how some parts of the site work.
Consent and withdrawing consent
When you first visit, we ask for your consent before setting any non-essential cookies. Your choice is stored on your device so we don't ask again on every visit. You can change or withdraw your consent at any time using the buttons above — withdrawing consent re-blocks analytics and marketing cookies straight away.
Changes to this policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for operational, legal, or regulatory reasons. When we make material changes, we'll post the updated policy on this page and, where appropriate, ask for your consent again.
Contact us
If you have any questions about our use of cookies, please reach out at support@factwise.io.